fairlife moves into ice cream

By Jim Cornall

- Last updated on GMT

The new ice cream range consists of seven flavors. Pic: fairlife
The new ice cream range consists of seven flavors. Pic: fairlife

Related tags Ice cream fairlife Coca-cola company Coca-cola

US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products and into frozen desserts.

fairlife Light Ice Cream is lactose free and is available in seven flavors: Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip.

Depending on the flavor, it has eight or nine grams of protein.  fairlife Light Ice Cream has no artificial preservatives or colors, and the milk used comes from cows raised without artificial growth hormones.

The new ultra-filtered light ice cream will be sold at a suggested retail price of $4.98 per 14-ounce container in select grocery chain stores.  Following the launch, the companies will expand distribution to include more grocery, retail, and convenience stores nationwide.

"It's an honor to work with Boardwalk Frozen Treats, a company with extensive experience in the sales, marketing, and distribution of national ice cream brands. Our partnership with them allows us the opportunity to explore the world of frozen desserts,"​ said Tim Doelman, CEO at fairlife, LLC.

“Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both. We hope to change the perception that frozen treats with improved nutritional profiles don't taste as good as traditional ice cream, especially for the 76% of consumers who make an effort to eat healthy.”

David Owens, CEO of Boardwalk Forzen Treats, said, "Consumers see ice cream as an indulgent treat. Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good.

"However, fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking AND taste great. Our team was eager to work with fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with fairlife as they make this leap into the world of ice cream, a major milestone for their company."

Related topics Manufacturers Ice Cream Coca-Cola