Darifair rebrands and changes name to Rubix Foods

By Jim Cornall

- Last updated on GMT

Pic: Rubrix Foods
Pic: Rubrix Foods

Related tags rebrand Dairy Ingredients

US flavor and functional ingredients company Darifair Foods has changed its name to Rubix Foods.

The company said the change reflects the company’s evolution beyond its dairy roots as it now serves a wide variety of business-to-business customers in a full spectrum of food solutions.

Rubix Foods said its current and future expertise is as a full-service problem-tackling partner for culinary, scientific, marketing and logistics challenges.

“Our size and structure allow us to solve dynamic challenges – from research to rollout – in a smart and nimble way, pertinent for the fast-moving 21st century food world,”​ said CEO Andy Block.

“Fittingly, we wanted a new name that was unique and ownable, that was easy to remember and that honored the legacy of the Block family founders.”

The Rubix identity will appear on the new 50,000 square foot corporate headquarters and Innovation Center slated to open in early 2022 about 10 miles away from the company’s current location in Jacksonville, Florida.

“While we are definitely focused on the long-term picture of foodservice and manufacturing, we are also keenly aware of the current circumstances facing our customers, including supply chain interruptions, labor shortages and economic pressures,”​ Block said.

“More than ever, customers see the value of a comprehensive brain trust such as Rubix Foods in helping them track trends, explore new flavors and leverage ideal ingredients, all steered by our hands-on team at unparalleled speed.”

Related topics Ingredients