The recycle-ready solution will be used for the French family-owned cheesemaker’s premium cheeses Le Baron Brie and l’Ortolan Bio, both creamy soft cheeses that would typically require aluminum-lined paper wrapping that cannot be recycled easily.
However, Fromagerie Milleret worked with packaging manufacturer Amcor to create a more sustainable solution that’s made of paper and utilizes Amcor’s breathable wrap, which ensures that cheese shelf life or quality is not affected. This breathability allows producers to control the level of moisture within the product and the ripening process and not trap excess moisture in, which can lead to soggy texture.
“We know that 84% of European consumers actively seek recycling instructions on packaged products, while 60% say that recyclability instructions and sustainability logos positively influence their purchase decision,” said Laura Delapeyronnie, marketing manager, dairy, at Amcor, citing Amcor research that surveyed 3,000 consumers from the UK, Italy, Germany, Sweden and Poland in November 2022.
“The solution is breathable in a way that protects product quality in shops and at home, addressing consumer concerns about the shelf-life of dairy products and food waste. And the packaging can be fashioned into a variety of shapes, colours, and sizes.”
“Fromagerie Milleret has been producing soft cheese products for over a century. Since our foundation, we have worked to ensure sustainability in our products. Our long-standing partnership with Amcor to produce more sustainable soft cheese packaging reinforces our shared commitment to achieving full recyclability for all our dairy products,” added Chloé Petit, export manager at Fromagerie Milleret.