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Arla Foods Ingredients ‘Pure Dairy’ campaign illustrates clean-label opportunities for dairy

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Mary Ellen Shoup

By Mary Ellen Shoup+

02-Aug-2017
Last updated on 03-Aug-2017 at 11:03 GMT2017-08-03T11:03:22Z

Arla Foods Ingredients launches its 'Pure Dairy' campaign for the clean-label trend. Pic: Arla Foods Ingredients
Arla Foods Ingredients launches its 'Pure Dairy' campaign for the clean-label trend. Pic: Arla Foods Ingredients

Arla Foods Ingredients has launched a “Pure Dairy” campaign focusing on its Nutrilac dairy ingredients in an effort to capture mounting consumer demand for clean-label dairy products.

Nutrilac ingredients are made from whey protein extracted from milk produced by grass-fed cows treated without hormones and antibiotics, the company said.

More than 80% of US consumers and 70% of UK consumers are looking to avoid foods with additives and artificial ingredients in favor of fewer, more natural ingredients, according to a Mintel consumer survey.

In addition, 34% of EU consumers said they would “never” buy food with GMO ingredients. Among consumers in France, Italy, Spain, and Poland, nearly 30% prefer to buy dairy drinks that are non-GMO.

“Many consumers today look twice when choosing which dairy products to buy from the local store,” Torben Jensen, senior category manager for fresh dairy products at Arla Foods Ingredients, said.

“If you’re a dairy manufacturer looking to hold consumer attention, a ‘squeaky-clean’ label with all-natural ingredients is the way to go.”

Clean label applications

The company’s Nutrilac solutions for dairy products deliver multiple functions, including customized texture, stability, and in some cases higher yield without the need for additives.  

Arla Foods Ingredients has created a high-protein drinking yogurt product concept using five ingredients including Nutrilac YO-8075 to show dairy processors how they can tap into the clean-label dairy trend. Total protein content for the yogurt beverage is 9.5%, with 95 calories per 100 grams, and 1.37% fat.

Nutrilac WheyHi is another clean-label ingredient solution for dairy manufacturers looking to incorporate whey protein into RTD beverages without the need for additives to increase shelf life or improve taste, according to the company.

“WheyHi offers 80% more whey content than standard milk protein concentrates, boosting the nutritional value of the finished product. It also delivers a better taste profile compared with vegetable proteins and casein,” the company said.

The Nutrilac ingredients portfolio is able to produce a range of textures all with a mild flavor making it suitable for use in applications such as drinking and spoonable yogurt, cream and cottage cheese, low-fat traditional cheese, and quark desserts.

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