Valio launches new quark spread

By Jim Cornall contact

- Last updated on GMT

Valio launches new quark spread

Related tags: Quark

Finnish dairy company Valio has introduced a new quark spread to the market with Valio Better.

Valio Better is a combination of light quark, Finnish rape seed oil and butter. 

“We set out to create a completely new kind of spread with a full fresh taste and soft texture, approaching its development from an entirely original angle. Valio Better spread combines the full taste of butter with the lightness of quark in a brand new way. Using quark in the recipe turned out to be the perfect choice,”​ says product developer Annamari Jukkola from Valio.

Valio Better contains 37% quark. The company says that the addition of quark reduces the product’s fat content, giving it a fresh taste and softer texture. Finnish rape seed oil adds alpha-linolenic acid (omega-3). Valio butter completes the composition of the spread.

Good results from consumer survey

Valio said that nearly 80% of respondents to their consumer survey found the new spread better than their current spread.

According to the company, Valio Better is soft and easy to spread on bread, and can be used in baking, but is not suitable for frying.

The new spread, which has been given the ‘Heart’ symbol from the Finnish Heart Association, is made from Finnish ingredients at Valio’s Seinäjoki dairy.

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