INCluSilver – innovation of personalized nutrition

By Jim Cornall

- Last updated on GMT

There are a wealth of potential products to be launched for the 'silver generation.' Pic: ©Getty Images/monkeybusinessimages
There are a wealth of potential products to be launched for the 'silver generation.' Pic: ©Getty Images/monkeybusinessimages

Related tags Innovation

The European Union-funded INCluSilver project aims to support collaboration between actors belonging to different sectors in order to create the optimal conditions for generating and validating innovative ideas in the field of personalized nutrition for the Silver Economy that have great potential to reach the market.

The “Silver Economy” is defined as the economic activity and consumer expenditure related to the specific population group of citizens over 50 years of age.

INClusilver partners:

Skaane Food Innovation Network, Sweden

Asociación Clúster Alimentario de Galicia, Spain

Distretto Agroalimentare Regionale scrl, Italy

University of Surrey, United Kingdom

Danish Food Cluster, Denmark

Whitaker Institute for Innovation and Societal Challenge, Ireland

Corallia Clusters Initiative, Greece

INNOSKART ICT Cluster, Hungary

Agropolis International, France

Cooperation among different actors along an integrated value chain with strong links to food health will be promoted through project activities, and companies can apply to the project for funding.


While no dairy companies were funded in the most recent round of applications, there is one SME working on a dairy-related project.

Perfect Vision Ltd., from Hungary, is working on the development of one or more prototypes of innovative milk products with high nutritional value containing the novel synergistic composition of probiotic bacteria, prebiotics and dietary supplements.

The final product is a fermented milk product containing a combination of carefully selected probiotic strains of bacteria and dietary supplements that can satisfy the special needs of the ‘silver population.’

Perfect Vision is a relatively new company that was originally involved in the online marketing and trading of optical medical devices and drugs. Some years ago, however, Perfect Vision started a joint research project in cooperation with Health At Work Ltd. to establish a new branch of business of novel probiotic foods and dietary supplements.

This new business idea was mainly based on the previous R&D results of Health At Work Ltd., and Perfect Vision is going to launch many novel and healthy probiotic products on the market in the near future.

Companies interested in applying for the next round of funding through the program can do so and find more information on the INClusilver website​.