Dairy companies in Kantar’s Brand Footprint publication

By Jim Cornall

- Last updated on GMT

Kantar's seventh Brand Footprint publication features many global dairy companies.
Kantar's seventh Brand Footprint publication features many global dairy companies.

Related tags Kantar worldpanel Brand

Kantar has published its annual Brand Footprint document, which is a global ranking of the most chosen consumer brands.

The research company uses Consumer Reach Points to calculate its rankings, which is a combination of population (number of households in a country), penetration (percentage of households buying a brand) and consumer choice (number of interactions with a brand).

The seventh Brand Footprint publication​ covers more than 20,000 brands in 49 countries across five continents, representing 72% of the global population and 85% of gross domestic product (GDP).

Overall, dairy’s market share for global brands dropped from 19.8% to 19.4%, local brands increased to 80.6%.

The top seven brands remain the same in this year’s version, with Coca-Cola again coming out on top. The first purely dairy company in the ranking is Danone, at 26th​, down four places from last year.

Nestlé’s Milo is 39th​, with another Danone product, Activia, in 42nd​. Yakult rises two places to 47th​.

In the Snacking category, Unilever’s Wall’s ice cream portfolio again takes top spot. Dairy also fares well in the online category, with Anchor (Arla Foods/Fonterra) retaining its number two position, General Mills’ Yoplait in fifth, and Wall’s in 12th​.

Of the 14 billionaire brands in the local FMCG brands ranking, Amul (India) comes in second, while Chinese companies Yili and Mengniu fill the 10th​ and 14th​ spots respectively.

Traditionally, the LATAM region shows local brands dominating, and this year is no different, with Grupo Lala (Mexico) holding on to top spot, in spite of a -8 CPR change. Peru’s Gloria maintains second, with Nestlé’s Nido/Ninho in third, and Vigor, from Brazil, jumping two places to fourth.

In Europe, there’s no change in the top three (Activia, President and Muller), while Danone and Zott switch places in fourth and fifth, with Alpro jumps a place to sixth. Lurpak also enters the top 20 in 19th place.  In the US, Danone, Yoplait and Philadelphia remain the top three dairy brands.

The website​ allows users to drill down into the data more fully, by company, continent or category, as well as in a variety of formats.

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