FRISO first brand in Singapore to enable formula milk tracking

By Jim Cornall contact

- Last updated on GMT

FRISO TrackEasy takes parents through the processes of milk collection, packaging, final quality checks and more. Pic: FRISO
FRISO TrackEasy takes parents through the processes of milk collection, packaging, final quality checks and more. Pic: FRISO

Related tags: Frieslandcampina, Infant formula, Traceability

FRISO, a brand of Dutch dairy cooperative FrieslandCampina, has launched FRISO TrackEasy in Singapore, an industry-first smart packaging innovation that enables parents to experience the journey of FRISO's formula milk, starting from farms to Singapore.

By scanning a QR code on tins of Friso Gold with 2'-FL or Frisomum milk powder, FRISO TrackEasy provides batch-specific information around FRISO's dairy farming, milk collection, production process, quality auditing and export.

"At FRISO, we recognize that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are naturally especially concerned about the source and production of formula milk,"​ said David Naidu, general manager at FrieslandCampina Singapore.

"With FRISO TrackEasy, mums will be able to see when their tin of FRISO product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as FRISO is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product.

“With the launch of FRISO TrackEasy in Singapore, parents for the first time, truly trace their product from grass to glass, and feel reassured that they are providing the best choice of nutrition for their children."

 

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