a2 Milk Company grows 160% in the US
The a2MC has established a presence in the US, the UK, New Zealand, Australia and China. It produces milk, creamers and infant formula free from the a1 protein, a common irritant in milk-sensitive consumers. The company generated a total revenue of $830.5m in its last year, up 41.4%.
In the US, a2MC products netted $23.2m for the same fiscal year, a 160% jump. This is the third year in a row with a more than 100% increase in the US. The company attributed the success to increased investment in distribution growth and brand awareness.
Blake Waltrip, CEO of a2MC in the US, said, “We continue to invest aggressively in growth to take advantage of the expanding popularity of our unique and innovative products among American grocers and consumers nationwide.
“Our strong results prove that we have firmly established ourselves as America’s pioneer and leader of A2 protein milk products.”
a2’s most well-known products in the US are its Whole, 2%, 2% Chocolate and 1% milks. It launched the brand’s first line of coffee creamers at Expo West this spring, available in Vanilla and Sweet Cream.
“The a2 Milk brand is successfully growing category consumption, sourcing volume across multiple dairy segments and trading up consumers from conventional milk. The brand is also experiencing high levels of consumer loyalty,” a2MC said.
a2MC products are sold in more than 13,100 stores nationwide, including Costco, Walmart, Albertsons/Safeway, The Fresh Market, HEB, Kroger, Meijer, Publix, Target, Wegmans and Whole Foods.
“To solidify our first-mover advantage across this soaring market segment, we will continue to increase our levels of brand investment to build awareness, expand sales velocity and spur overall growth,” Waltrip said.