New products in the dairy aisles: March

By Jim Cornall

- Last updated on GMT

New launches in the dairy aisles in March. Pic: Getty Images/Kwangmoozaa
New launches in the dairy aisles in March. Pic: Getty Images/Kwangmoozaa

Related tags Yoghurt Yogurt Cheese Ice cream

It has been another bumper month for new launches in the dairy and dairy alternatives sectors.

As always, if you have new products to mention here, please send the details along with at least one image, to us here​.

M&M'S Mint Ice Cream Cookie Sandwich for St. Patrick's Day

Mars Wrigley has announced two new flavors to the US M&M'S Ice Cream Cookie Sandwich lineup – mint and classic varieties.

mar new m and m

M&M'S Mint Ice Cream Cookie Sandwiches feature mint-flavor ice cream between two chocolate cookies with milk chocolate M&M'S Minis.

Also new for the spring are M&M'S Classic Ice Cream Cookie Sandwiches, featuring vanilla ice cream sandwiched between two chocolate cookies with milk chocolate M&M'S Minis baked in.

The two new flavors of M&M'S Ice Cream Cookie Sandwiches are available in new, redesigned packs of 4 (16 oz). They join the current M&M'S Ice Cream portfolio, which includes M&M'S Vanilla Cookie Sandwiches, M&M'S Chocolate Cookie Sandwiches, M&M'S Ice Cream Cones and M&M'S Ice Cream Fun Cups.

Enlightened new Ice Cream Cake flavor

In the US, Enlightened has introduced a new keto pint to its expanding line of low-sugar ice cream.

mar new Enlightened Salted Caramel Cookie

Ice Cream Cake is vanilla and chocolate ice creams swirled with birthday cake cookie dough bites and a fudge icing swirl, all with 1g sugar per pint.

The new flavor is now available for purchase on and at Sprouts Farmers Market, Publix, Walmart, Albertsons, Safeway and more.

The company has also introduced its newest pint of light ice cream: Salted Caramel Cookie is sea salt caramel ice cream with ribbons of caramel and cookie pieces.

The product has 400 calories per pint.

Salted Caramel Cookie pints are available online and rolling out in stores, including ShopRite, Kroger, Harris Teeter, Albertsons, and Safeway.

Bel Brands USA launches plant-based cheese alternative Nurishh

To meet current trends, Bel Brands USA is adding Nurishh plant-based cheese alternatives to its product portfolio. 

mar new Nurishh Portfolio

"Food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together,"​ said Florian Decaux, plant-based acceleration director for Bel.

"Nurishh can help you create dishes that bring everyone to the table – like a perfectly melted grilled cheese or a delicious cheesy pizza."

Nurishh is available in six varieties, three in slices and three in shreds. The sliced variants are Nurishh Cheddar Style Slices, Nurishh Mozzarella Style Slices and Nurishh Provolone Style Slices, while the shreds are Nurishh Cheddar Style Shreds, Nurishh Mozzarella Style Shreds and Nurishh Cheddar & Mozzarella Style Blend.

Nurishh is the company's first wholly plant-based brand, and will be available at select retailers and via Amazon Fresh in April 2021, with nationwide in-store availability increasing throughout the year.

Froneri brand RØAR announces new plant-based ice-cream flavor

Froneri ice cream brand RØAR has added to its plant-based range in the UK with Salted Caramel and Macadamia.

mar new roar

The new flavor is made from a vanilla almond milk-alternative base and swirled with salted caramel and caramelized macadamias.

Salted Caramel and Macadamia joins the existing range of Hazelnut Chocolate Cookie, Hemp Seed Chocolate Brownie and Coconut Mango Passionfruit Oat Cookie. The range is free from palm oil and all cocoa is UTZ Certified (part of Rainforest Alliance).

The Salted Caramel and Macadamia ice-cream will be available in the spring from retailers including Tesco, Sainsburys, Ocado and M&S with an RRP of £5.00.

Califia Farms launches Mushroom Oat and Hemp Barista blends

US plant-based beverage company Califia Farms is adding two new products to its line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend.

The new barista-tested plant milk alternatives double as creamers.

mar new califia

The new Barista Blends, which were developed with professional baristas, steam and foam, and join Califia's line of Barista Blend beverages, including Oat Barista Blend, Almond Barista Blend and Unsweetened Almond Barista Blend.

"Our research found that 1 in 4 coffee drinkers would rather go without coffee if their preferred milk is unavailable. The right plant-based milk is a vital part of the coffee experience,"​ said Suzanne Ginestro, chief marketing officer at Califia Farms.

"Our new Mushroom Oat and Hemp Barista Blends have the creaminess and consistency that elevate the at-home coffee experience with the added benefits of functional ingredients."

Mushroom Oat Barista Blend is the only ready-to-use oat milk-alternative made with certified organic mushroom extracts, has 3,000 mg of whole Cordyceps, 2,400 mg of Lion's Mane mushrooms and has a smooth, earthy and full-bodied flavor.

Hemp Barista Blend has a mild, nutty flavour, is a source of calcium, contains omega-3 ALA fatty acids, and has no added sugar.

"Mushroom Oat and Hemp Barista Blends are nutritious additions to the average cup of coffee with benefits like calcium and healthy fats,"​ said Ashley Koff, registered dietitian and chief executive officer of The Better Nutrition Program.

"They also deliver on creamy taste and are allergen-free options that can be enjoyed on their own or in baking and cooking recipes."

Mushroom Oat Barista Blend and Hemp Barista Blend are available at national retailers, including Whole Foods, and have an MSRP of $5.99.

Serendipity Brands launches Friends inspired ice cream

In the US, ice cream maker Serendipity Brands has partnered with Warner Bros. Consumer Products, culminating in the release of four new pints inspired by fan-favorite series and movies.

mar new friends

The first to be released is the "Friends'' pint, Central Perk Almond Fudge, which is available at select stores and online now.

Additional releases in the year include flavors inspired by "The Goonies," which is also available this month, "CaddyShack" and "A Christmas Story."        

The "Friends" Central Perk Almond Fudge pint features chocolate covered almonds and fudge swirls to create a mocha almond fudge ice cream. Meanwhile, "The Goonies" Sloth and Chunk Rocky Rooooaad? pint includes chocolate marshmallow swirl ice cream with fudge covered almonds. The two new pints join a line-up including Serendipity's latest addition, courtesy of investor Selena Gomez — Cookies & Cream Remix. Other classics include Frrrozen Hot Chocolate, Birthday Cake, Forbidden Broadway Sundae, Humble Pie, Strawberry Fields Sundae and more.

"Friends is a pop culture classic that we couldn't be more thrilled to create a special flavor for!  Our Central Perk Almond Fudge flavor is nostalgia in a pint that makes you feel like you're with your six best friends indulging in a sweet treat at a coffee shop,"​ said Sal Pesce, president and COO of Serendipity Brands.

Central Perk Almond Fudge is a permanent fixture in the flavor lineup, while The Goonies, CaddyShack, and A Christmas Story will be limited-time releases. All flavors will be available at the suggested retail price of $5.99.

Beckon launches lactose-free ice cream

Beckon Ice Cream has launched five lactose-free dairy ice creams in the US.

mar new beckon

Flavors are Cookies & Sweet Cream ($5.99), Chocolate Chip Cookie Dough ($5.99), Sea Salt Chocolate Chip ($5.99), Vanilla ($5.99) and Mint Chip ($5.99).

Ben & Jerry’s launches dairy-free variants

In the US, Tonight Dough is now available in a non-dairy format. The caramel and chocolate non-dairy frozen dessert includes chocolate cookie swirls, chocolate chip cookie dough and peanut butter cookie dough.

mar new b and j

Other dairy-free additions include Americone Dream Non-Dairy, a vanilla non-dairy frozen dessert with fudge-covered waffle cone pieces and a caramel swirl; Phish Food, a chocolate non-dairy frozen dessert with gooey marshmallow swirls, caramel swirls and fudge fish; Karamel Sutra, a chocolate and caramel non-dairy frozen dessert with fudge chips and a soft caramel core.

…and in the UK…

Ben & Jerry’s is also launching a new product in the UK, Cookie Dough Peace Pop.

The company has revamped its Cookie Dough flavor, combining vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired center, and dipped in a chocolate coating.  

mar new b and j UK

Madeleine Boulton, UK brand manager for Ben & Jerry’s said, “We love to invent new ways for flavor fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere. 

“We’re happy that each Cookie Dough Peace Pop is on a wooden stick, and with an all new, recyclable wrapper made with 88% paper. This means that our fans can dispose of all packaging responsibly (only after they have enjoyed every-last-chocolatey-bite).”

Ben & Jerry’s Cookie Dough Peace Pop has an RRP of £2.20 for a single and £3.99 for a three-stick multipack.

siggi’s debuts lower sugar yogurt line and expands plant-based

In the US, siggi’s has launched a lower sugar 2% lowfat yogurt line and extended its plant-based range.

mar new siggis

The lower sugar offering is available in a variety of flavors and sizes, while the brand’s plant-based line is expanding with plant-based drinks and a 24 oz. vanilla tub.

siggi’s newest reduced sugar product line has two to eight grams of sugar per serving. The new line is available in 5.3 oz. cups of Blueberry, Vanilla, Mixed Berries, Strawberry, Key Lime, Coconut, Black Cherry, Vanilla & Cinnamon and seasonal Spiced Apple, as well as 24 oz. cups of Plain and Vanilla and four packs of Vanilla, Strawberry and Mixed Berries.

The company’s plant-based product line, first launched in 2019, is growing with plant-based probiotic coconut drinks, which provide eight grams of protein and seven grams of sugar per serving and are available in Strawberry, Peach and Vanilla. The brand is also introducing a larger 24 oz. tub in Vanilla with 11 grams of protein and nine grams of sugar.

Hackney Gelato launches Millionaire Shortbread Gelato

Hackney Gelato has created Millionaire Shortbread Gelato in the UK.

mar new hackney

Millionaire Shortbread Gelato combines slow churned gelato with chunks of shortbread, Belgian milk chocolate and a swirl of caramel ripple.

Hackney Gelato Millionaire Shortbread Gelato is available in 500ml tubs exclusively from Tesco for £5.49.

Alden’s boosts gluten-free options

Alden’s Organic now has 27 gluten-free-product certifications, and a new Gluten Free Vanilla Bean Sammie.

In partnership with the Gluten-Free Certification Organization (GFCO), Alden’s Organic has earned gluten-free certification on all non-gluten-containing products as well as for its production facility in Oregon.

mar new aldens

“From allergies to preferences, families are looking for brands that can support diverse dietary needs. In addition to our dairy free and portion-controlled snacking options, our new gluten-free offerings help ensure we are a brand that has something for everyone,”​ Eric Eddings, president and CEO, said.

The new Gluten Free Vanilla Bean Sammie (SRP: $6.49 - $6.99) is made with organic vanilla bean ice cream and gluten-free chocolate wafers.

Like all Alden’s Organic products, this sammie is also free from artificial sweeteners, flavoring, carrageenan and GMOs.

“Consumers are looking for indulgences to enjoy at home, without the allergens,”​ said VP of sales and marketing Joelle Simmons.

Butlers Farmhouse Cheeses looks to summer boom

UK company Butlers Farmhouse Cheeses is hopeful of an outdoor eating resurgence with its new Blacksticks Blue ‘Mega Burger Slices.’

The cheesemaker will launch its four-per-pack Blacksticks toppers in Waitrose and Spar stores nationally in April, ahead of what it hopes is a post-lockdown barbecue season.

mar new blacksticks

Butlers said a 76% increase in people choosing burgers and 142% surge in those adding cheese to their barbecue inspired the launch.

Matthew Hall, owner of Butlers Farmhouse Cheeses, said, “As we come out of lockdown and socialize with friends and family again, dining in the fresh air has a whole new level of relevance and appeal.

“There’s a new wave of shoppers looking for something more than processed cheese – they want gourmet burgers that deliver those Instagram pictures while adding a quality cheese hit at home. So for us it was simple – combine our love of handmade, farmhouse cheese with our appetite for innovation to create something special with Blacksticks Blue.”

Horizon Organic Growing Years expands product line

Horizon Organic has announced the expansion of its Growing Years line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers across the US.

mar new horizon

"Our goal is to make it easy for parents to give their children nutrients they need, all while giving kids the delicious taste they crave,"​ said Regan Ebert, senior vice president of Premium Dairy at Danone North America.

"We know little ones can be picky, so we've partnered closely with pediatricians to develop new Horizon Organic Growing Years products that offer parents more variety, all while providing key nutrients for growing children."

Horizon Organic originally introduced Growing Years Whole Milk, the first line of organic dairy products developed with pediatricians, in 2019.

The new additions are: Growing Years Organic Lowfat Yogurt Pouches (Blueberry and Strawberry); Growing Years Organic Cultured Dairy Smoothies (Blueberry and Strawberry); Growing Years Organic Reduced Fat 2% Milk; and Growing Years Organic Whole Milk Boxes.

Growing Years offers whole milk half gallons and single-serve boxes for children ages one to five, as well as reduced-fat milk half-gallons for children ages two to five.

New flavors for Blue Diamond Almond Breeze Almondmilk Creamer

In the US Blue Diamond Almond Breeze Almondmilk Creamer has a new formula. 

mar new almond

Alongside returning Vanilla and Sweet Crème flavors is a new Caramel flavor.

Almond Breeze Almondmilk Creamer has no cholesterol, no saturated fat, and no artificial flavors, and has 25 calories per serving.

The product is available at major retailers on the East Coast and in the South, such as Publix and Safeway, for an SRP of $3.99.

Breyers Coconut Fudge Breeze

Breyers new Coconut Fudge Breeze is a new product combining a sweet coconut frozen base with a fudge swirl and flakes of shredded coconut mixed throughout.

mar new breyers

Breyers Coconut Fudge Breeze is now available in the US for a suggested retail price of $3.99 in major retailers nationwide until the end of the summer season.

The flavor joins existing seasonal flavors Frozen Peppermint Hot Chocolate, Layered Desserts Peach Cobbler and Layered Desserts Caramel Apple Pie.

Müller targets category growth with new Müller Rice Protein

Müller Yogurt & Desserts in the UK is targeting growth within the chilled desserts category with the launch of Müller Rice Protein.

Marking Müller Rice’s first new product development in over three years, the business is continuing to tap into the protein trend as it adds to its core range of branded yogurt and desserts.

Mar new Müller Rice Protein Chocolate and Müller Rice Protein Vanilla

Research by the dairy company identified three key occasions for eating products containing high protein: for health (29%), muscle gain (29%) and hunger-filler (30%).

Müller Rice Protein contains 14g of protein per pot, more than double the protein content within the existing core Müller Rice range.  It is low fat, and available in 180g singles, in both chocolate and vanilla variants, in Morrisons.

New brand Honest to Goodness launches coffee creamers

Honest to Goodness has launched as a purpose-driven creamer brand, offering a line of plant-based coffee creamers crafted with ingredients from around the world.

mar new HTG

The new brand’s initial product line includes three flavors – Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean, and Himalayan Salted Caramel.

Honest to Goodness was founded on a mission to support local communities where its ingredients are sourced.

Part of the B Corp movement, Honest to Goodness said it is on a journey to make a lasting, measurable positive impact on the communities where its ingredients are grown.

“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,”​ said Olivia Sanchez, VP of marketing for coffee creamers at Danone North America.

“We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making measurable, positive impact in the communities where our high-quality ingredients are grown.”

Honest to Goodness coffee creamers single serve (16oz.) flavors are now available via Amazon Fresh and Fresh Direct at $3.99 each. Global Variety Packs are available via and priced at $12.00 per pack.

sweetFrog introduces new Dole Soft Serve Watermelon flavor

Dairy free, Dole Watermelon will be available for a limited time in sweetFrog frozen yogurt stores until May 31.

mar new DOLE_Watermelon

"We wanted to capture the essence of spring and turn it into a frozen treat,"​ said Brittany Goetz, national marketing manager for Kahala Brands, parent company of sweetFrog.

"Our guests are always looking for more non-dairy menu options, so we knew it was time to introduce a light and refreshing flavor like Dole Watermelon."

There are more than 250 sweetFrog locations in more than 25 states and the Dominican Republic.

Unilever adds new ice creams

UK ice-cream manufacturer Unilever has announced new additions to its portfolio.

Joining Wall’s brands, new variants include a soft-serve Cornetto featuring 50% recycled plastic lids, a new flavor and shape from Twister to join Unilever’s Responsibly Made for Kids range and Cornetto GO.

mar new unilever

Jennifer Dyne, ice-cream brand experience director, Unilever UK&I, said, “We know shoppers are looking for innovative products and flavors but also expect these to make a positive difference to the world – with our new launches this year, ice cream lovers are going to be delighted with the choice that is on offer this summer season from their favorite brands.”

Cornetto Soft

Cornetto Soft Chocolatey is available exclusively in the impulse channel. The ice cream stays soft even when in the freezer and is topped with a chocolate sauce and served in a wafer cone.

The multipack range is also available in two flavors, Strawberry and Salted Caramel.

Wall’s Twister Peek-A-Blue

Twister is adding a new flavor and shape to its line-up - Twister Peek-A-Blue. The new addition follows the launch of Twister 3-Ster last year. Twister Peek-A-Blue contains a mix of melon, strawberry-lemon and apple-blueberry.

The new Twister launch joins Unilever’s Responsibly Made for Kids range. The product has no more than 110 calories and a maximum of 12g of sugar per portion.

Cornetto GO

New to ice cream cabinets, and exclusive to the impulse channel, Cornetto GO is covered with a cocoa biscuit and inside reveals vanilla ice cream with pieces of cocoa cookie.

Cornetto Soft Chocolatey 140ml RRP - £1.60 (Stick – available exclusively to impulse)
Cornetto Soft Salted Caramel 4x140ml RRP - £3.00 (Stick multipack)
Cornetto Soft Strawberry 4x140ml RRP - £3.00 (Stick multipack)
Twister Peek-A-Blue 70ml RRP - £1.10 (Stick)
Twister Peek-A-Blue 5x70ml RRP - £2.79 (Stick Multipack)
Cornetto GO RRP - £1.40 (available exclusively to impulse)

Pinkberry turns Strawberry Lemonade into frozen yogurt flavor

US frozen yogurt company Pinkberry is kicking off spring with a new flavor, Strawberry Lemonade, which will be available in stores for a limited time until May 20.

mar new pinkberry

"We really wanted to capture the essence of outdoor picnics and warmer weather with our new flavor,"​ said Melissa Hubbell, senior director of marketing for Kahala Brands, parent company of Pinkberry.

Trimona launches Superfood range

New York-based Trimona Bulgarian Yogurt has added a new Superfood range.

“Trimona introduced America to Bulgarian-style yogurt ten years ago, and now we’ve gone to the next level of probiotic dairy evolution, or as we call it: Yogurt 2.0,”​ said Trimona Bulgarian Yogurt founder Atanas Valev.

mar new TRIMONA

The new range features products called Refresh, Protect, and Revive.

Protect contains 5,000 milligrams of powdered organic açaí, maca root, Aronia, beetroot, lucuma and monkfruit; Refresh contains 5,000 milligrams of powdered organic matcha tea, maca, lucuma, Spirulina, Chlorella and monkfruit; and Revive contains 5,000 milligrams of powdered organic maca, lucuma, mesquite, turmeric, cinnamon, ginger, black pepper and monkfruit.

The new Superfood range also features ProViotic, a bacterium isolated from a snowdrop flower and grown in a vegetable juice. Vegan, organic and allergen free, ProViotic is scientifically proven to be a powerful pathogen inhibitor.

Trimona uses Greiner Packaging’s 32oz and 5oz K3 pack for its plain Trimona Bulgarian Yogurt; and a 5oz for its new Superfood range. The K3 light-weight thermoformed cup is made from polypropylene (PP) and uses up to 33% less material than a conventional direct-printed, thermoformed cup of the same size. It is wrapped with a cardboard outer layer, made from virgin board. The K3 packaging solution has an improved CO2​ footprint and can be recycled, as the cardboard and plastic can be easily separated.

The 32oz Trimona Bulgarian Yogurt K3 pack is topped by Greiner Packaging’s new IML 409 (116mm) diameter lid. The lids and labels are monomaterial, both made from PP, the same as the K3 cup.

The outer cardboard wrapper, which can be removed for recycling, can be printed on the reverse and this has created a marketing and communication tool for Trimona.

“The K3 pack has many advantages but also offers the chance to talk directly to our end users,”​ Atanas said.

“We use it to tell people about the history, heritage and science behind our traditional Bulgarian yogurt, and the genuinely good-for-you wellness benefits of our Superfood range.”

Simply does almond

Simply, known for its juices and lemonades, has entered the alt-dairy space with a new line of almond milk alternatives.

mar new SimplyAlmond_All

 Simply Almond has zero grams of added sugar.  The line includes Simply Almond Original, Simply Almond Unsweetened, and Simply Almond Vanilla, as well as the newly-released Simply Almond Unsweetened Vanilla and is available across the US now.

Somerdale limited Cheddar for US market

UK cheesemaker Somerdale International has released a limited edition, aged, Cheddar made specifically for the US market.  The launch of the handmade ‘Champion Cheddar’ has been timed to coincide with and celebrate this summer’s Tokyo Olympic Games.

mar new somerdale

It will be available in pre-pack 6.5 oz (184g) sized packs and in 44 lb blocks, together with re-pack labels, for deli counters that want to offer a bespoke range of weights.

Alan Jenkins, director of Somerdale International, said, “The limited-edition release of ‘Champion Cheddar’ comes at a time when British cheese is becoming more popular than ever with US consumers.  Somerdale now accounts for over 20% of all British cheese imported into the US and our range includes award winning Cheddars, traditional territorial cheeses, a comprehensive range of blended cheeses such as the ever popular Wensleydale & Cranberries and Stilton the ‘King of British Cheese’.

"While Somerdale’s own branded cheeses such as Westminster cheddar, Cooper’s Hill, the Heraldic range and Challenger IPA are all experiencing strong growth in the States.”

New Silk flavor

In the US, Silk has launched new Silk Toasted Hazelnut Almond Creamer in 32oz. format.

mar new silk

Made from almondmilk (filtered water, almonds), cane sugar, sunflower oil, pea protein, potassium citrate, baking soda, sunflower lecithin, sea salt, natural flavor, and gellan gum, the product joins the existing range of Vanilla, Sweet & Creamy, Crème Brulee and Caramel.

The creamer has 0g of cholesterol or saturated fat per serving, and is free of dairy, lactose, carrageenan and gluten. It is verified by the Non-GMO Project’s product verification program, and contains no artificial colors or flavors.

Yasso launches Poppables for snacking

Yasso Frozen Greek Yogurt has launched its first snack offering with the debut of Yasso Poppables, frozen Greek yogurt bites covered in a chocolatey coating and sprinkled with quinoa crunch.

The brand’s newest innovation is available in four flavors: coffee, sea salt caramel, vanilla bean and mint.

As well as the Poppables, the company also reformulated its Mint Chocolate Chip Bar. 

Yasso is available at retailers across the US as well as for delivery. Yasso Poppables (SRP $6.49 per 6-pack) are available at Wegmans, Kroger, Jewel Osco, Hannaford and Harris Teeter. Yasso Frozen Greek Yogurt Sandwiches (SRP $5.99 per 4-pack) which launched last fall, are now available nationally and for purchase online.

Biotiful adds vanilla to kefir drink range

UK kefir drinks and snack producer Biotiful has launched a new liquid kefir flavour: Vanilla.

mar new biotiful

The newest addition to the brand’s kefir portfolio is now available in Morrisons (RRP: £2.25/500ml) across 423 stores, with further roll out planned for later this year.

So Delicious Dairy Free adds flavors to new Online Scoop Shop

So Delicious Dairy Free has launched an Online Scoop Shop in the US.

mar new so delicious

To introduce the shop, So Delicious is introducing an exclusive Spring Fling Collection with four new frozen desserts on the site: Peanut Butter Fudge Bars, Mint Fudge Swirl Bars, Peanut Butter Brownie and Coffee Chip pints, along with fluffy CocoWhip Original frozen topping.

Lurpak goes Light with new block butter

Arla is set to launch a new light butter to the Lurpak Lighter range in the UK. The new block butter is made from three ingredients – butter, water and salt -  and is being launched  after consumer research revealed light or reduced fat products are often perceived as unnatural and containing many ingredients.

mar new lurpak

Laura Butler, spokesperson for Lurpak, said, “A key barrier we see in the category is that consumers often believe that lower fat means unnatural. As the number one brand in the category, we want to tackle this and offer shoppers a new block butter product that is lower in fat and contains only three natural ingredients.

“As the Champion of Good Food, Lurpak continues to drive category value, delivering new innovation to shelf, bringing new shoppers into the brand and driving trade up.”

The launch follows the Lurpak Butterbox innovation, which hit shelves in late 2019. A recyclable and recloseable box that eliminates the mess associated with traditional foil, Butterbox has delivered more than £3m retail value sales, a third of which have been incremental to the block butter sector.

Available in a slightly salted 250g variant, new Lurpak Lighter block will be available from April in Morrisons, Waitrose, Ocado and Amazon with Sainsbury’s in May.

BetterBody Foods launches Oatsome Creamer Lite Oat Milk in select Costcos

BetterBody Foods has launched Oatsome Creamer Lite Oat Milk in select Costco warehouses in Southern California and Hawaii. The low-fat, low-calorie creamer is the latest offering in its Oatsome line.

mar new oatsome

The new plant-based, vegan creamer can be added to hot or cold beverages and meals. It is made from organic, gluten-free oats with no gums, thickeners or stabilizers.

Oatsome Creamer Lite is a low-fat, low-calorie creamer with 10 calories per serving.

The brand launched its initial Oatsome Organic Oat Milk in September 2019 and has since expanded the line to include the Oatsome Organic Oat Milk, Barista; Oatsome Organic Oat Milk, Chocolate; and Oatsome Organic Oat Milk, Coffee Creamer.

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