NPD
Chobani's dairy (and non-dairy) seasonals
Dairy major Chobani has gone plant-based for a new 'limited batch' Oatmilk Pumpkin Spice beverage. Described as a ‘rich, creamy, pumpkin spice-flavored’ oat drink, it's the latest addition to the brand’s range of dairy-free offerings.
Niel Sandfort, Chobani chief innovation officer, said fall beverages are in demand ‘earlier than ever this year’, adding: “This product is delicious straight up, over ice, or as a pumpkin spice flavor kick to hot and cold coffee, cereal, oatmeal, smoothies, or anywhere else oatmilk is enjoyed.”
Chobani Oatmilk Pumpkin Spice is available now at a suggested retail price of $4.29, while supplies last.
Besides the oatmilk, the company is bringing a range of dairy products back for pumpkin-spice season. These include its Greek yogurt Chobani with Zero Sugar Pumpkin Spice; the Chobani Coffee Creamer Pumpkin Spice Flavored natural cream; and the Chobani Greek Yogurt Pumpkin Spice Blended.
Image: Chobani