July is prime time for ice cream and summer weather, culminating with National Ice Cream Day in the US on July 21. Brands use the celebration as an excuse for launches and ad campaigns, including new flavors and novelties.
In the UK, Unilever has launched a trial of the first wrapper-less ice-cream multipack for its Solero Organic Peach product, with 35% less plastic compared to the original Solero Organic pack with individual plastic wrappers.
CBD has not yet been fully legalized in the US, but Ben & Jerry’s is already for preparing for when it may be. The company released a statement committing to incorporating CBD into future ice cream innovations as soon as it is federally legalized....
Freezing temps across the US haven’t discouraged ice cream brands from expanding their portfolios. From boozy flavors to low-cal pops, here are the freshest launches within the US frozen dessert category.
Following the example of many other high-profile companies, Ben & Jerry’s has announced plans to combat the environmental effects of single-use plastic. It will be removed from its Scoop Shop locations worldwide by the end of 2020.
Ben & Jerry’s has launched a limited release flavor as a part of a rallying campaign against the Trump administration ahead of the US midterm elections on November 6. The ‘Pecan Resist’ pints feature original artwork and highlight a $100,000 donation...
Unilever United States has launched Culture Republick, a light ice cream brand featuring live probiotic cultures. It gets Unilever deeper into the light ice cream game, departing from its more traditional brands like Ben & Jerry’s.