Milk which producers say may help people sleep better at night is set to hit the supermarket shelves, claims a report by Ananova.com.
UK company Red Kite Farms, the makers of new Slumber Bedtime Milk, say drinking a glass at night may be an insomniac's dream come true. It contains higher levels than ordinary milk of melatonin, a substance which helps people to sleep at night by regulating their body clock.
The increase is achieved naturally by using milk produced by cows during the night when the amount of melatonin in their system is at its highest, according to Red Kite Farms.
The new milk is thought to be the first of its kind to go on sale in the UK and is aimed predominantly at women aged 45 and over, the group most likely to suffer from insomnia, according to the company.
The Ananova.com report comments that those drinking the milk are not left feeling drowsy the next morning and having it in the day has no adverse effect.
Clare Pool, farms director at Oxfordshire-based Red Kite Farms said: "The dairy team has been working hard to prepare for the launch and we're delighted it has finally gone on sale."
Slumber Bedtime Milk will be sold through branches of UK supermarket Waitrose priced 79p (€1.27) for a 330ml bottle.