Migros, the Swiss co-operative retailer, is to cut the prices of a number of dairy products, the company has announced.
Migros said it was cutting prices in order to pass on to its customers the recent reduction in the price of milk paid to dairy producers.
"Last year, the majority of dairies cut the cost of milk first by one or two centimes in the spring and then by four or five centimes on 1 November," the company said in a statement.
"In accordance with our supply chain principles, Migros always passes on to its customers any reduction in raw material costs."
As a result, it said, from this month dairy product prices in Migros stores will be gradually reduced, starting with the Past milk brand, which this week saw its price cut from SF1.50 to SF1.45.
Migros prides itself on its competitive prices, and quoted recent data from AC Nielsen which showed that its dairy product prices were on average 7 per cent lower in 2002 than those charged by its main Swiss rivals.
Meanwhile, Migros has also appointed a new marketing director for its food business. Jörg Brun will take up the position from 1 May 2003, taking over from Urs Riedener, who has moved up to the position of marketing chief for the whole Migros co-operative group.
Brun was previously head of marketing for food and non-food operations at the Lucerne Migros co-op, but will now assume responsibility for the food and near-food business of the entire group, including grocery products, meat, fruit and vegetables, flowers and plants, dairy products, eggs and hygiene and cosmetics.