UK supermarket chain Waitrose has begun sales of buffalo milk this week. The product is being sold in two stores in Milton Keynes and Leighton Buzzard.
Buffalo milk is reputed to be more nutritious than cows' milk and has a rich, creamy flavour, despite containing less cholesterol. Waitrose said that consumer trials had proved positive and that it had been particularly well received by people intolerant to dairy milk.
The milk is being produced by Nick Griffin, who owns the largest buffalo herd in the UK. Waitrose is confident that the product will prove popular with customers.
Indeed, the product launch is part of a Waitrose initiative to showcase locally produced food in its stores. If the product proves successful, the company believes there is scope to roll out buffalo milk to other stores around the country.