Single origin chocolate keeps consumers guessing

By Catherine Boal

- Last updated on GMT

Related tags Chocolate

With Easter fast approaching, UK based gift service Gourmet Games
has devised a new way to combine the consumer trend for single
origin, health-boosting chocolate with novelty confectionery for
the holiday season.

The chocolate gift set includes four 100 bags of chocolate pieces and a fact sheet listing 12 countries. Consumers are encouraged to guess the origin of the chocolate and its cocoa content percentage.

Thanks to its newly-gained reputation as a healthy alternative to standard confectionery, chocolate with a high cocoa content has been scooping an increasingly large share of chocolate sales worldwide.

And manufacturers have been attempting to stay ahead of the trend through canny marketing product development which focuses on cocoa content and transparency in sourcing.

Spokesperson for Gourmet Games Michelle Redmond told​: "The cacoa content of the chocolate in the game is equivalent to that found in supermarket dark chocolate. Consumers are given a list of countries and they have to guess where the cocoa comes from, even people who know chocolate will find it quite difficult to judge."

A number of confectioners brought out a range of single origin chocolates in the last year. US giant Hershey introduced its Cacao Reserve line to market with chocolate from San Tome and Arriba.

And Swiss company Lindt and Sprungli followed with an Excellence Origins Collection using cocoa from Ecuador, Madagascar and Peru.

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