Miraka expands with Malaysia deal
It is the first international consumer partnership for Miraka.
Whai Ora is a range of all-natural food smoothies with a blend of fruit, vegetables, milk, honey and oats.
Kingi Smiler, chairman of Miraka, said the company had been working on the launch for the past three years.
Following the Whai Ora promotion in Malaysia, the brand will be introduced in Singapore and the Philippines, both target consumer markets for Miraka.
Miraka said the ingredients are sourced from farmers who share the Miraka values of caring and acting sustainably for the environment. Miraka’s milk supply comes from 100 local farms within an 85km radius of the factory.
Processing began in 2011, with Miraka’s commodity powder dryer able to produce 35,000MT per annum.
In July 2013, Miraka added an Ultra Heat Treatment (UHT) milk production plant with the capacity to produce 60m liters of UHT milk, producing 240m packs of UHT a year.
Miraka exports to North America, Central America, South America, the Caribbean, North Africa, East Africa, West Africa, the Middle East, North Asia, South Asia, South East Asia, Australia and the Pacific.