The decision to accept recycled cartons at the Lévis facility is a part of Sustana’s strategic commitment to innovation and sustainability, the company said, as well as the need for alternative sources of fiber due to high demand for household paper products.
Michele Bartolini, senior marketing director at Sustana, said, “By recycling alternative fibers, such as cartons, we are proud to enhance our support for a thriving circular economy and help conserve precious resources. We are also keen to do our part, supporting the supply chain working to make the products people need right now.”
Stable and thriving end-markets for post-consumer cartons are important to the success of recycling and recovery efforts, the company said. Increased carton recycling helps preserve natural resources, meet important diversion and recycling goals, create jobs, and helps to avoid shortages of the pulp needed to manufacture essential items.
Jason Pelz, vice president of recycling projects for the Carton Council of North America, said, “Each new end market added means cartons have additional opportunities to be recycled into new products and stay out of landfills. While located in Canada, this new mill can provide an additional option for cartons collected in the northeastern part of the US.”
The Carton Council is composed of four carton manufacturers, Elopak, SIG Combibloc, Evergreen Packaging and Tetra Pak. Formed in 2009, the Carton Council works to deliver long-term collaborative solutions in order to divert valuable cartons from landfill.