Food Union launches e-commerce platform for consumers
Food Union will now deliver products straight from production in Latvia, Lithuania, Romania and Denmark. The company said its consumer behavior analytics models and established door-step-delivery systems in Norway and Denmark allowed for rapid development and expansion of the new e-commerce distribution system in other markets.
“COVID-19 has done more to change consumer habits and behavior than any event in modern history. We’re moving rapidly to demonstrate operational agility, create new delivery services, and meet our customers’ needs,” Normunds Staņēvičs, Food Union Group CEO Europe, said.
“We know we can bolster our brand and build trust by ensuring consumers enjoy their favorite products safely and quickly. We are thrilled to connect with our customers in a new way. From production to delivery, we are responsible for the whole value creation chain and guarantee the highest quality products while striving for the best, most efficient service possible.”
Food Union created secure e-commerce platforms with various product offerings in four European markets. Their new digital delivery service includes insights from local markets across Latvia, Lithuania, Romania and Denmark. Each online storefront offers unique products, ensuring consumers have their branded products 24/7, directly from the production chain.
Premia.lt is a Lithuania-based e-shop launched in March that established a nationwide delivery service for ice cream, frozen products and dairy products.
Pienaveikals.lv, an e-shop in Latvia launched at the end of April and now offers delivery services in the capital city Riga and locations up to 50km away. Products include fresh dairy, ice cream and frozen food, along with other products, which are provided by partner suppliers in Latvia.
Vreaualpin.ro, based in Romania, launched its e-shop in late April and has a 24-hour delivery service for three main cities in Romania: Bucharest, Ilfov and Cluj. Its products include ice cream, frozen foods and pastries.
Hjem-is.dk, an e-shop based in Denmark, has added a new e-shop and continues to offers nationwide door-step-delivery. Their new e-shop platform launched in early May.
“Food Union constantly strives to be dynamic and agile. Our goal is to diversify sales channels while ensuring our products are geographically closer to consumers. Our team of in-country heritage experts applied their knowledge of local markets to provide the products our customers love across various countries and regions,” Staņēvičs said.
Food Union sells its products in the Baltics, Denmark, Norway, Romania, Russia and Belarus.
The Food Union Group’s shareholders include its founder and global head, Andrey Beskhmelnitsky; the Hong Kong-based investment company, Meridian Capital Limited; and Asian private capital firm PAG.
Meridian Capital Limited and PAG became Food Union shareholders in 2015 and 2018, respectively, to finance the construction of two dairy plants in China and facilitate the company’s expansion to the market.