Almarai first brand to receive pandemic prepared certification
Almarai said the certification confirms the company’s readiness and ability to adhere to industry-recognized best practices for supporting food safety and quality, employee health, the supply chain and consumers.
AIB International is a US center that provides customized training and consulting in food safety and quality, in addition to applying safety standards for various companies around the world.
“At Almarai, as one of the most trusted food brands in Middle East, food safety and security is in the heart of everything we do to insure providing the best possible products every day to millions of consumers who trust our brand,” said Abdullah Al-Otaibi, head of corporate communications and public relations at Almarai.
“This certification allows Almarai to show both customers and consumers our reinforced commitment to providing world class food and beverage products, even under the most challenging circumstances.”
Steve Robert, global vice-president, sales/marketing and product innovation at AIB International, said, “Almarai is such a leading and influential brand, so for them to be the first to become certified as pandemic prepared speaks to both the quality of the standard and Almarai’s ongoing commitment to their consumers, employees and customers.”
Almarai is the Middle East’s largest food and beverages manufacturer and distributor, with more than 42m consumers in the Arab Gulf region in addition to Egypt and Jordan.