Doggie Desserts by Ben & Jerry's are frozen treats specifically formulated for dogs with a sunflower butter base. The two variants are peanut butter & pretzel swirls in Pontch's Mix and pumpkin and mini cookies in Rosie's Batch.
"We know our fans love their dogs and treat them like family," said Lindsay Bumps, a Ben & Jerry's global marketing specialist who is also a certified veterinary technician.
"We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they'll ever put their paws on."
"Pontch's Mix" and "Rosie's Batch" were named after two dogs in the Ben & Jerry's office — a Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry's headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company.
Doggie Desserts will be sold individually in 4-oz mini cups or in 4-count multipacks, with a suggested retail price of $2.99 and $4.99.
They will be found in supermarkets, mass retailers, and select pet stores nationwide.