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CSR and Innovation, the 2 strategic pillars of the Group Ingredia Prospérité Fermière
In 2017, the Ingredia Farm Prosperity Group implemented its CSR policy called Via Lacta. The group was then the first in the dairy sector to collect milk from an eco-responsible specification, called "Via Lacta milk from grass-fed cows", according to the following criteria:
- Minimum surface area of 1500 m² accessible per cow
- Minimum grazing period of 170 days per year per cow
- Sleeping on straw for cows in barns in winter
- Guaranteed GMO-free feed all year round
- Milk from farms in the Hauts-de-France
- Minimum price fixed for the year for the committed producers and a bonus per production
A pioneer in innovation in the dairy sector, today Prospérité Fermière Ingredia goes even further in its CSR commitments by digitizing the sector.
The milk is traced from the farm to the bottle by blockchain and, for the first time in the world, the specifications are audited and certified in real time.
Real-time digital audit, the real revolution
In addition to complete traceability from the farm to the bottle, Connecting Food's solution, dedicated to the food industry, allows us to go further with a real-time digital audit.
To verify that a product is really labelled "GMO-free", "animal welfare friendly" or "origin of the Hauts-de-France", it is necessary to check with each actor that these criteria have been respected.
Thanks to the digital audit, it is now possible to trace each step of the process: each criterion of the specifications is verified. When written in the blockchain, these data are thus made immutable; it is impossible to modify the information.
Consequently, at the end of the chain, the consumer has access to a promise that is kept and verified in real time, in complete transparency.
Prosperity Milk: Ecoresponsible and digitalized
Prospérité is the historical brand of Prospérité Fermière Ingredia Group with a strong territorial base. Choosing a local strategy, Prospérité milk is distributed in short circuits in the Hauts-de-France.
Today, Prospérité milk, with its authentic, responsible and local character, shows itself in a new light: at the cutting edge of technology.
Its bottle is connected to a dynamic QR code, allowing it to reveal its supply chain in full transparency via a mobile application.
75% of consumers are willing to switch brands for a brand that would provide more product details according to the Food Market Institute and 9 out of 10 consumers want more transparency, explains a Kantar TNS study in 2018.
Consumers demand transparency, they look for products that are in line with their values and want promises kept.
Defending its values and making the promises of the specifications verifiable by all, these were the challenges of Prosperity Milk, nowadays met thanks to the technology developed by Connecting Food.