According to a Euromonitor report on trends and developments in sports nutrition, the sports nutrition segment is valued at $11.9bn, with the largest chunk of that market in North America; roughly 70% of the market.
Greek yogurt still accounts for half the total yogurt category. After explosive growth in the US throughout the last decade, Greek yogurt brands are innovating however they can to keep consumers interested in the high-protein snack, taking cues from wider...
