Breakfast Cereal

Yogurt and cereal marry well together because both products are considered inherently healthy, says Mintel's head of innovation and insight

Yogurt and cereal: The new snap, crackle and pop?

By Kacey Culliney

Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.

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