Cheesed off – jingoism takes the spoils in the Cadbury battle
Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
Kraft reportedly prepares hostile bid for Cadbury
Kraft Foods is reportedly preparing a hostile bid for Cadbury three weeks after the confectionery company rejected a £10.2bn ($16.7bn) offering.
Cadbury tells Kraft to bid or back off
Cadbury has approached the UK’s Takeover Panel, asking it to impose a deadline for Kraft to make an offer.
Cadbury confident despite Kraft bid
Cadbury has given a confident presentation of its stand-alone strategy in the midst of speculation that the company is unlikely to hold onto its independence following Kraft’s failed take-over bid.
Cadbury has labelled Kraft “a low growth conglomerate” in a letter restating its rejection of the food giant’s £10.2bn ($16.7bn) takeover bid.
Cadbury targets indulgence with UK's first chocolate-flavoured gum
The world's number one confectionery group ups the stakes in the
gum war with the launch of Trident Sweet Kicks, a mint-flavoured
gum with a chocolate-flavoured liquid centre.
The ethical cocoa confusion
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.
Cadbury adopts new pathogen testing system
Global confectionery giant Cadbury has stepped up its
microbiological surveillance by adopting the Pathatrix pathogen
testing system, according to its creator.
Internet campaign encourages a Cadbury re-launch
Cadbury last week said it will be re-launching its Wispa bar in the
UK following pressure from social-networking sites.
Cadbury Schweppes invests in gum confectionery
Cadbury Adams USA has extended its partnership with ingredients
firm Senomyx in a bid to boost its gum business, the company
announced this week.
Cadbury pleads guilty to all salmonella charges
Cadbury yesterday is to plead guilty to six
additional salmonella charges over an outbreak in the Herefordshire
factory last year.
Cadbury should continue targeting niche markets, says report
Niche markets offer the UK company better profit opportunities than
the traditional chocolate and sweets sectors, according to a
Euromonitor report on Cadbury's strategy.
Cadbury buys Turkish gum maker for 333m
Cadbury today announced the purchase of Intergum, a Turkish gum
maker, from the Amram family in a deal worth $450m (€333m) in cash
and assumed debt.
Cadbury charged in salmonella contamination case
Cadbury and some of its managers face prosecution for allegedly
ignoring a case of salmonella contamination at one of the company's
Ditch the marketing madness
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Cadbury team up with bakers to target convenience trend
UK snack maker Kitchen Range Foods has launched a new range of
individually packaged chocolate doughnuts, created using the iconic
Cadbury confectionery brand.
Cadbury blasted for incorrect safety procedures
Cadbury Schweppes has come under renewed criticism following a
regulatory finding that it did not adhere to EU safety measures at
its Herefordshire plant, where salmonella was discovered earlier
Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.
'Healthy' labelling met with contempt
Cadbury and Masterfoods UK will add health guidance to all
confectionery products in a bid to stave off anti-obesity
legislation on labelling.
Cadbury and Kraft both look to Eastern Europe
Cadbury Schweppes is to invest £70 million in building a
manufacturing facility in Poland, whilst Kraft has moved production
from Norway to Lithuania.
A slice of white chocolate: confectionery competes in UK
The fight for a share in the UK white chocolate market continues.
Nestle is close behind Cadbury with its Kit Kat Chunky White, due
out in March.