Consumers intuitively associate ‘evaporated cane juice’ (ECJ) with sugar cane and are well aware that it is a sweetener, Whole Foods Market has argued in a motion to dismiss a false advertising lawsuit.
A high-profile class action lawsuit accusing Chobani of deceiving consumers with the term ‘evaporated cane juice’ on labels has finally been dismissed with prejudice (ie. the plaintiff can’t re-file and the case is officially closed).
Are reasonable consumers being misled by companies using the term ‘evaporated cane juice’ (ECJ) to describe dried sugar cane syrup (aka sugar) on product labels? And should this issue be determined by the FDA or the courts?
WhiteWave Foods has filed a motion to dismiss the latest in a “tsunami of lawsuits” alleging consumers are being misled by the use of the term ‘evaporated cane juice’ (ECJ) to describe dried sugar cane syrup (aka sugar).
WhiteWave Foods has settled a class action lawsuit that alleged it misled US consumers by listing ‘evaporated cane juice’ rather than ‘sugar’ on products including several of its Horizon Organic brand flavored milk drinks and yogurts.
Civil litigation against Greek yogurt giant Chobani over its use of the term ‘evaporated cane juice’ to describe sugar (dried cane syrup) is about to move into a new phase with a second amended complaint in the Kane v Chobani case due today.
Yogurt manufacturer Chobani Inc. is facing legal action in the US over claims that its use of the term ‘evaporated cane juice’ on its Greek yogurt products violates federal and state food labelling laws.