Cholesterol

“This expansion to the world's most populated country supports Raisio’s aim to open up new markets for Benecol products together with its licensing partners...

Benecol enters China

By Shane STARLING

Finnish food-agriculture giant Raisio has launched its cholesterol-lowering, plant stanol-based Benecol brand in China in a powder form via mostly medical channels in its big coastal cities.

ASA said the Benecol TV ad,

“This has to be one of the most stupid regulatory rulings that I have seen.”

Benecol blood boils after cholesterol ad lanced

By Shane STARLING

Cholesterol-battling plant stanol-based Benecol has been busted in the UK for exaggerating TV advert claims even though they were based on UK National Health Service (NHS), British Heart Foundation (BHF) and World Health Organization (WHO) data.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers