Manufacturers could help restore consumers' waning faith in the quality and safety of food and beverages, and potentially command a higher price point, by providing consumers with more information about how products are made and ingredients are sourced,...
Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a food- and nutrition-focused market research firm.
Consumer demand - the holy grail of any industry - is a fragile and
easily manipulated treasure. But influencing consumers for
anything other than their own benefit will, more often than not,
carry unintended consequences.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
The majority of European consumers appreciate the benefits of
eating healthily but remain confused over the terminology used in
nutritional labelling, according to a recent report by the European
Food Information Council (EUFIC),...