Manufacturers could help restore consumers' waning faith in the quality and safety of food and beverages, and potentially command a higher price point, by providing consumers with more information about how products are made and ingredients are sourced,...
Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a food- and nutrition-focused market research firm.
DNA-based nutrition is set to grow in the UK as 10.3% of food consumption is motivated by a desire for personalised products, according to a Canadean survey.
Consumers are baffled by ambiguous messages about healthy eating and need help to unravel the labelling conundrum, warns the UK Chartered Institute of Marketing.
Consumers are bombarded with an overload of nutritional advice and
product marketing - be it from magazines, television shows, and
product advertising - and without a degree in nutritional science,
it's a wonder they can make...
Ten mega trends stretching from age to individualism will determine
the success and shape of any new products to hit the market in the
near future, claims market analysts Datamonitor.
The increase in ethical consumerism means that food makers should
seriously consider the commercial implications of eco-labels,
though tighter regulation is still needed, writes Anthony
Fletcher.
The majority of European consumers appreciate the benefits of
eating healthily but remain confused over the terminology used in
nutritional labelling, according to a recent report by the European
Food Information Council (EUFIC),...