Dairy Giant Arla

Organic products are a big part of Arla's success story in communicating with consumers.

Arla: Connecting the New Natural with consumers

By Jim Cornall

Arla Foods is looking to a new generation of consumers through the concept of ‘The New Natural’ – a concept that encompasses sustainability, clean label, ethical thinking and more.

Arla plans job cuts

Arla plans job cuts

Dairy giant Arla Foods is planning to cut 600 jobs over the next
three financial years. The job losses will largely be contained
within the group's administrative departments.