Major brands from Kirin to Yili believe that there is an increasing need for the APAC beverage sector to innovate with added functional and convenience benefits for consumers, especially in a time when the industry is seen as increasingly costly.
The twin trends of health and wellness alongside indulgence and enjoyment are driving APAC dairy industry growth and opening up a raft of new innovation opportunities, according to industry leaders including Fonterra, Yili, Parag and more.
The Asia Pacific plant-based industry needs to evolve marketing and innovation strategies to be more in line with local consumer needs if it hopes to avoid consumer marketing fatigue as well as any potential post-hype slump as has been seen in other regions.