Health Claim

'It’s a very high risk business developing a dossier and submitting a health claim, if you don’t need to do it,' says Glanbia. Photocredits: / DimaSobko

Supplier puts lactoferrin in spotlight as ‘iron activator’

By Annie Harrison-Dunn

It’s been two and half years since lactoferrin from cow’s milk was authorised as a novel food ingredient in Europe – but with no health claim for its iron boosting abilities it is now up to manufacturers and consumers to champion the ingredient, says...

Protein World claim making has been deemed unauthorised under EU law & heavily censored by the ASA

UK blows whistle on sports supplement claims


The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues its claims crack down based on EU...

Yakult won't be making any claims about battling chest infections in the near future

Yakult: Health claim rejection doesn’t affect our claims

By Shane Starling

Japanese probiotics giant Yakult says the writing into law of its rejected EU health claim for upper respiratory tract infection (URTI) benefits won’t alter its core sell in European markets that remained, “stable”.