Health Claims

Bottling it? Probiotic marketing is banned in the EU based on the opinions of 'ill-equipped' experts, according to professor Reid. © iStock

Probiotics expert: 'Disband EFSA' and end destructive category confusion

By Lynda Searby

A leading probiotics academic has called for EFSA to be “disbanded” saying that the effect of the EU’s central food science agency’s treatment of probiotic claims has been “confusion in Europe”, and that the EU could learn from the Canadian approach to...

Jarrow Rogovin calls for probiotics groups to come together to build science and win claims

Live from Probiota 2014

IPA calls for fresh global alliance in probiotics

By Shane Starling in Amsterdam

The founder of the International Probiotics Association (IPA) has called on the Global Alliance for Probiotics (GAP) to work with it to develop the science and dossiers that can win health claims in Europe and elsewhere.

Euromonitor: “It’s an interesting development where the brand is clearly focused on targeting the ageing population in its key region – Western Europe.”

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

EFSA rejects 6 article 13.5 opinions

EFSA rejects 6 article 13.5 health claim opinions

By Shane Starling

EFSA’s health claims panel has rejected 6 article 13.5 health claims for two digestion-focused probiotic submissions; cranberry and UTI; a potato extract and weight management; krill and menstrual discomfort; and fizzy water and GI response.

Vox pop: December 14 EU health claim deadline

December 14 EU health claims deadline

Stakeholder vox pop: December 14 EU health claim deadline

By Shane Starling

With the December 14 enforcement of the EU's article 13 general function health claim list that includes 200+ approved claims and about 1500 rejections just two days away (after a six month lay-period), we polled key players for core reactions.

Probiotic yogurt makers are reviewing their marketing

Probiotics ban leads to marketing revolution

By Rick Pendrous

Probiotic yogurt brands and supermarket own-label equivalents are leading a revolution in marketing of these products in advance of a ban, which comes into effect in December.