Market trends and unique consumer needs in infant nutrition have producers thinking outside the realms of tradition. New launches from Else Nutrition and Biomilq have recently hit the US, forming new categories.
UK firm Kendal Nutricare has signed a US$118m five-year contract deal with import / export company Orient International Holding Shanghai Foreign Trading Co. to distribute its organic infant formula in China.
Working with its parent company DanoneWave, premium organic baby food brand Happy Family has launched two USDA organic certified whole milk yogurt lines containing probiotics geared towards babies over six months (Happy Baby) and toddlers (Happy Tot).
While researching the ‘probiotic for babies’ market landscape, Stonyfield paired with ORC International to conduct a survey and found that 77% of parents with children under two do not incorporate probiotics into their baby’s daily diet.
Baby Milk Action (BMA), the UK NGO that works to stop misleading marketing by the baby feeding industry, has criticized a special deal on infant formula being promoted by Bellamy’s Australia Limited, saying it violates the International Code of Marketing...