Emerging and maturing trends revealed at Natural Products Expo West in Anaheim last week ranged from dips delivering delightful dinners, mochi moving into multiple day parts, plant-based expanding beyond analogues, and beverages brimming with better-for-you...
This week, we have conversations with Damien Dossin, Executive Vice President & General Manager of CPG at LiquiGlide; Katie Cline, vice president of marketing at Bubbies Ice Cream; and Dave Rademacher, product manager-refrigeration at Unified Brands.
July is prime time for ice cream and summer weather, culminating with National Ice Cream Day in the US on July 21. Brands use the celebration as an excuse for launches and ad campaigns, including new flavors and novelties.
