A combination of a focus on lower-tier markets and innovative marketing strategies can substantially grow sales of maternal and infant nutrition products, according to Chinese e-commerce giant JD.com.
Coconut-based yogurt alternatives are coming in 2020 from French-style yogurt Oui by Yoplait. The US dairy brand was also recognized as one of Nielsen’s 2019 Breakthrough Innovation winners.
The Nielsen Company released its Top 25 Breakthrough Innovations list for 2018, awarding products that ‘reshaped today’s US consumer landscape’. Halo Top light ice cream and Siggi’s yogurt represents dairy items on the list.
With plant-based diets all the rage in the US currently, milk alternatives – and particularly those from almonds – are seeing strong sales growth and increased innovation, while sales of dairy milk are contracting.
