FSA guidance on terms like 'fresh', 'natural' and 'pure' helps protect responsible businesses against unscrupulous competition. But labelling that does not meet guidance in full would still be legal if it does not mislead...
UK milk producer Southern Milk co-operative has announced that is
to disband as a result of increasing competition pressure from the
recently formed Arla Foods UK. The move could leave its 55 member's
future in danger.