Producers must ensure packaging is more sustainable as customers remain convinced that food packing is excessive and are altering their consumption patterns as a result, warns research from Datamonitor.
Sustainable packaging is a buzzword on the lips of consumers and industry players alike. But what is sustainable packaging and how far has the sector come in developing a road map towards this most elusive of goals?
Global leaders across the packaging, food manufacturing and retail sectors have approved a set of common definitions and principles for sustainable packaging.