The United Nations Children’s Fund (UNICEF) and World Health Organisation (WHO) are urging global leaders to do more to protect caregivers and healthcare workers in “humanitarian settings” from unethical marketing practices used by the formula industry.
More than half of parents and pregnant women (51%) surveyed for a new WHO/UNICEF report say they have been targeted with marketing from formula milk companies, much of which is in breach of international standards on infant feeding practices.
A new report by WHO, UNICEF, and the International Baby Food Action Network (IBFAN) says despite efforts to stop the promotion of breast-milk substitutes, countries are still falling short in protecting parents from misleading information.
