For the start of this year, we look at the emerging health and nutrition markets with untapped growth opportunities, including expert insights on the exciting prospects developing in Thailand, Indonesia, Cambodia, and Vietnam.
Singapore-based start-up Noce Nuts says that consumers are willing to pay a premium for nut butters that are customised to their preferred taste and texture, including reduced sugar and salt options.
The dual rise of consumer demands for the somewhat paradoxical combination of premiumisation and affordability in foods and beverages has spurred firms to find various forms of a ‘middle path’ when it comes to innovation.
Founded by chef duo Thomas Straker and Toby Hopkinson, All Things Butter has secured pre-seed funding of more than $650,000, but will their product defy the market conditions that have seen consumers consistently trading down on premium butter?
