Tetra Pak previews aseptic bottle shaped milk carton

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Related tags: Sweden, Tetra pak

The first aseptic carton bottles from Tetra Pak - launched back in 2005
The first aseptic carton bottles from Tetra Pak - launched back in 2005
Tetra Pak has given a sneak preview of its latest innovation – an aseptic carton pack for ambient milk that is not rectangular but bottle shaped.

The company behind the classic rectangular milk carton claims the new package combines all the benefits of the carton with the convenience of the bottle.

The aseptic carton bottle is made from renewable paperboard that is Forest Stewardship Council (FSC) certified. And for pouring, the bottle has an injection moulded top.

According to Tetra Pak, the bottle is easy to handle and pour, offers opportunities for branding all over the surface, and can stand for months without refrigeration.

The carton bottle will be making its first commercial appearance on shelves in April this year ahead of a media launch in Sweden on 16 May.

Tetra Pak has already developed a carton-based bottle called Tetra Aptiva Aseptic. Launched at Anuga Foodtec in 2005, Tetra Pak hailed the package as the first ever aseptic carton bottle.

Designed particularly for the on-the-go drinks market, the bottle combined a carton-based sleeve with a plastic top and screw cap.

Tetra Pak bottle
The new carton bottle makes a brief appearance in Tetra Pak's sneak preview video

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