Danone is launching Light & Free, a new range of Greek-style yogurts that are zero fat and contain zero added sugar. They are designed for 25- to 35-year-old women.
Aloys de Parscau, senior brand manager said, “We are excited to bring this category-driving innovation to market. It took us two years to create the perfect recipe and packaging and we are extremely proud of it. We believe consumers will love Light & Free as much as we do.”
Light & Free is available in Strawberry, Raspberry, Cherry, Peach and Blueberry flavors and will be sold in four-packs at a recommended price of £2.49 ($3.50).
The new range will be available in major UK supermarkets from April 18.