DFA opens ‘The Creamery’ retail store in Utah
The Creamery replaces an old cheese store on the site of DFA’s Beaver City processing plant. It sits along Interstate 15, midway between Las Vegas, Nev., and Salt Lake City, Utah, The 11,250-square-foot store is more than four times the size of the original store.
DFA broke ground on the new facility in April and opened its doors to the public earlier this month. The Creamery is described as a retail store, full-service café and interactive experience, designed to be “a must-stop attraction for those of all ages.”
With more retail space, a bigger product selection and an interactive, educational experience about dairy just adjacent to a busy highway, the company hopes the large building will attract traveling customers looking for a fresh dairy snack.
According to the Utah Department of Transportation (UDOT), nearly 17,000 vehicles travel past The Creamery location every day during business hours. The DFA has hired seven new employees to adapt to the potential influx in customers and expects additional hires in the future.
The store offers cheese curds, hand-crafted cheeses, ice cream and branded merchandise. The café serves breakfast and lunch, with sandwiches and other dairy-based items showcasing the local cheeses made at the nearby DFA Beaver City plant. All the milk used in store products will come directly from the plant.
DFA also hopes to evoke a sense of being back on the farm with its design choices, “modern, clean lines with rustic touches.” The architecture of the Creamery features tall, vaulted ceilings adorned with dark natural wood beams and metals.
Dennis Rodenbaugh, senior VP and COO at DFA’s Western Fluid Group, said “The Creamery is filled with unique storylines, from its heritage in cheese-making to its all-new dairy experience attraction. But what really sets it apart is a farm-to-table concept owned by hardworking family dairy farms.”
“These dedicated family farms work tirelessly to provide the milk needed to make The Creamery’s wide variety of cheeses. Our hope is that visitors leave The Creamery with new family memories and traditions, a deep appreciation for the dairy they consume and stories and history about these family farms.”
The Creamery is open Monday-Saturday in Beaver, Utah. Customers can also shop The Creamery online at the store’s website, and most of what is sold in-store can be shipped nationwide.
