DFA constructing new Utah store to inform consumers

By Jim Cornall contact

- Last updated on GMT

The Creamery will include a cafe and a variety of dairy products, including cheese curds, artisanal cheeses, ice cream and convenience items.
The Creamery will include a cafe and a variety of dairy products, including cheese curds, artisanal cheeses, ice cream and convenience items.
Dairy Farmers of America (DFA), a national cooperative, has broken ground for the construction of a new retail store and dairy information center, The Creamery, in Beaver, Utah, which will replace the existing cheese store currently on the site of DFA’s Beaver City processing plant.

Slated for opening in late 2018, the new, 11,250-square-foot store, located near the intersection of Interstate 15 and Interstate 70, will be more than four times the size of the original cheese store and will feature expanded retail space, greater product selection and an interactive, educational experience about dairy for visitors.

The new location also will have greater visibility from Interstate 15, which should increase consumer traffic and sales.

Local products

Dennis Rodenbaugh, senior vice president and chief operating officer of DFA’s Western Fluid Group, said all the milk used in the store’s products will come from local farms and is processed into cheese just steps away from the store.

“This will not be your typical convenience stop along the highway,”​ Rodenbaugh said.

“With the use of natural woods and metals, which harken back to the farm, The Creamery will be a dairy destination and perfectly on trend with what consumers today are looking for, which is knowing where their food comes from.”

Job creation

The Creamery will offer a variety of dairy products, including cheese curds, artisanal cheeses, ice cream, convenience items and more. The new location also will feature a full-service café serving breakfast and lunch.

creamery1

Menu items will include fresh-made sandwiches and other dairy-based selections showcasing the cheeses made at the DFA Beaver City plant, which has been a fixture in the area for more than 60 years.

The Utah Governor’s Office of Economic Development also offered support and approved a $50,000 fast-track grant to help fund The Creamery. The new location is anticipated to create jobs for approximately 10 new employees, in addition to the 12 employees who will move to the new space from the existing store.

Related topics: Retail & Shopper Insights, Cheese

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