Ingredion extends Inside Idea Labs to EMEA
The virtual dairy lab showcases technical resources including sample formulations, white papers and responses to questions customers frequently ask about topics such as formulating clean label dairy products, reducing protein and removing fat.
Visitors will also find information about consumer and market trends driving change in the dairy industry, as well as insights from experts working throughout Ingredion’s network of Idea Labs innovation centers.
This is the second Inside Idea Labs to be launched by Ingredion in the second half of 2018. The interactive online portal gives customers access to Ingredion’s science-based problem solving developed at the company’s 28 Idea Labs innovation centers.
Move to eastern Africa
Charlotte Commarmond, senior director, marketing and innovation, EMEA at Ingredion, said, “Our customers, as well as consumers, are increasingly digitally savvy and the use of digital technologies to source information on products is on the rise.
“As speed-to-market becomes increasingly important, especially for small-to-medium-sized manufacturers responding quickly to the latest consumer trends, online product development support needs to be available, on-demand, 24/7.”
Commarmond added dairy manufacturers can access information on a range of topics, from selecting the right clean label ingredient for their yogurts to reducing the protein content of their analogue cheeses.
Inside Idea Labs consists of regionally-developed virtual labs focused on specific market segments. These currently include a beverage lab (launched in October, 2018) and now dairy.
The company also opened a new Idea Lab innovation center in Nairobi, Kenya, in November 2018. It is the first Ingredion Idea Lab to open in eastern Africa.