Available from mid-April in Waitrose, Galbani Mozzarella di latte di Bufala 200g will be launching in time for the annual mozzarella sales peak during the spring and summer months.
Lactalis said the Italian buffalo milk mozzarella is the UK’s first mozzarella in a recyclable carton, which it believes will appeal to environmentally-conscious consumers.
Insight behind the launch found sustainability is high on the consumer agenda with 63% of those surveyed saying they like the recyclability element and are intending to buy the new product.
Lactalis said Galbani enjoyed a good 2020 overall with total value sales growing by 49.3%, as the brand benefited from consumers cooking more at home. Sales of the Galbani range peaked from May to August, with Galbani Mozzarella 125g and Galbani Burrata 150g growing by 94% and 182% respectively compared to the previous four months.
Heloise Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said, “As the UK’s first mozzarella in a recyclable carton, our new Galbani Mozzarella di latte di Bufala performed extremely well in our pre-launch market research. We are therefore expecting it to boost the solid sales growth of Galbani even further as the days get longer and the weather warms up. We urge retailers to stock up now to maximize the summertime sales peak.”