Tillamook Ice Cream secures Six Flags supply deal
Tillamook County Creamery Association (TCCA) revealed eight flavors of Tillamook Ice Cream - Butter Pecan, Chocolate, Chocolate Chip Cookie Dough, Cookies & Cream, Mint Chocolate Chip, Oregon Strawberry, Rocky Road, and Vanilla Bean – will be available in cups and cones at Six Flags locations.
“We are thrilled with this new opportunity to partner with Six Flags to provide Tillamook Ice Cream to fun seekers out enjoying the park – it is a tasty treat to make your day at the park even sweeter,” said Preston Simon, Director of Foodservice, Tillamook County Creamery Association. “Tillamook Ice Cream is sure to become a favorite of Six Flags’ fans this summer.”
The launch will be supported by a ‘comprehensive’ in-park promotional campaign, including digital signage, menu boards, jumbotron and Six Flag TV spots.
TCCA has been making premium ice since 1947. All Tillamook Ice Cream is made with rBST-free milk and no artificial flavors or preservatives. Six Flags said this premium positioning – with ice cream that ‘contains more cream than the industry standard’ – is expected to resonate with its guests. “As we focus on elevating the guest experience, we are excited to partner with Tillamook, a premium growth ice cream brand, to bring quality and variety to our guests,” said Stephanie Borges, Six Flags Global Vice President of Partnerships.
In 2021, Tillamook Ice Cream become the fastest-growing family-size ice cream brand in the United States.2 Since 2018, TCCA has expanded its household reach by 45%, adding 9 million new brand buyers in just three years. Today, nearly one in four US households are currently buying Tillamook products. In 2021 alone, two million households were added – up 7% over the prior year– achieving a total US household penetration of 23.3%.
TCCA and Six Flags plan to expand the partnership in the coming summers.
