New in: Latest product launches from Fonterra, Meiji, Megmilk Snow Brand
Fonterra enters cognitive performance supplement market with new brand – WATCH
New Zealand dairy giant Fonterra is diversifying its business with the launch of BioKodeLab – a supplement brand aimed at improving cognitive performance.
Consisting of three product SKUs, namely Focus Plus, Calm Plus, and Probiotic Plus, the products are exclusively sold via the direct-to-consumer channel in New Zealand.
Each product contains Pro-Sight – a trademarked ingredient bundle by Fonterra that consists of vitamin A, riboflavin, lutein and zeaxanthin to support macular health.
Heat-killed L. plantarum for belly fat: Meiji launching two new FFCs containing novel strain
Meiji will launch two new Foods with Function Claims (FFC) designed for reducing belly fat in Japan from October 11.
The two products – a yogurt and a yogurt drink, contain heat-killed Lactobacillus plantarum OLL2712, also known as MI-2 lactic acid bacteria.
They claim to reduce belly fat in obese people by suppressing the accumulation of body fat.
‘Memory care’: Megmilk Snow Brand, Kirin co-develop functional drink for Japan’s ageing market
Megmilk Snow Brand has launched a ‘memory care’ Foods with Function Claims (FFC) that was jointly developed with Kirin.
The key active ingredient used in the drink product is β-lactolin – a proprietary ingredient developed by Kirin Brain Research.
β-lactolin is a whey protein-derived peptide which Kirin claims could support the maintenance of memory, specifically the ability to recall based on clues or prompts that declines along with ageing.
Focus on wellness: Amorepacific’s VITAL BEAUTIE launches proprietary sleep aid supplement
Amorepacific has launched a sleep aid supplement that is said to be backed by four years of R&D under its beauty-from-within brand VITAL BEAUTIE.
Fermented L-glutamate GABA powder is the star ingredient of the product known as Good Sleep GABA 365.
Developed by Amorepacific R&I Center, the ingredient was approved by the South Korea’s Ministry of Food and Drug Safety (MFDS) earlier this year for its safety and its efficacy in improving sleep quality with a daily intake of 375mg.
Tapping potential: Indian nutra firm Diabliss to develop 10 new herbal water products
Chennai-based nutraceutical and food firm Diabliss Consumer Products is developing 10 more herbal water supplements – on top of its five existing products – to tap the lucrative potential of the general wellness market in the country.
Expected to be commercialised next year, the products will target issues on gut health, stress, sleep disorders, immunity, cholesterol, energy, rejuvenation, memory and growth.
The firm’s existing product range consists of low-GI fortified food products and five supplements in the form of herb-infused water.