Pauls x Chupa Chups-inspired Strawberry Cream Custard
Perfetti Van Melle’s Chupa Chups brand has partnered with Pauls, Australia’s No.1 custard brand, for a strawberry cream custard that’s sure to be this season’s must-have refrigerated snack.
On shelves in Woolworths and Independent grocery stores, the Pauls Chupa Chups-inspired Strawberry Cream Custard is creamy custard merging with Chupa Chups Strawberry & Cream lollipop in a 170g cup.
“Pauls has whipped up the most delicious custard combining their unmistakable signature creamy custard and the taste of our bestselling Strawberry & Cream lollipop flavour. A sensorial desert experience that will be the delight of our fans”, said Marta Ballesteros, area licensing manager of Perfetti Van Melle.
Added Justin Watson, MD of Asembl, which distributes Chupa Chups down under, “Loved in Australia, Pauls Custard iconic taste works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time across the globe.
“We are thrilled to bring these two brands together in custard form. Creamy and delicious, the Pauls Chupa Chups-inspired Strawberry Cream Custard will definitely be this season’s must-have refrigerated snack.”