The explosive growth of the dairy alternative drinks market is driven by increased demand from consumers who do not want to fully commit to a plant-based diet but prefer to “pick and choose” to suit their lifestyle, according to Innova Market Insights.
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.
Today's the big day! It's our free-to-access online event on Beverage & Dairy Treatment technology, which will include speakers from big names Zenith, Meiji, LiDestri Food and Beverage and Refresco-Gerber.
Do processing technology suppliers inspire new drink trends? Or are they more reactive? That’s one question experts from Meiji and Refresco Gerber will explore at this month’s free Beverage and Dairy Treatment online event.