Wells Enterprises has announced its purchase of light ice cream company Halo Top. Wells already manufactures popular dessert brands like Blue Bunny, Bomb Pop and Chilly Cow.
July is prime time for ice cream and summer weather, culminating with National Ice Cream Day in the US on July 21. Brands use the celebration as an excuse for launches and ad campaigns, including new flavors and novelties.
The Nielsen Company released its Top 25 Breakthrough Innovations list for 2018, awarding products that ‘reshaped today’s US consumer landscape’. Halo Top light ice cream and Siggi’s yogurt represents dairy items on the list.
Unilever United States has launched Culture Republick, a light ice cream brand featuring live probiotic cultures. It gets Unilever deeper into the light ice cream game, departing from its more traditional brands like Ben & Jerry’s.
The plaintiff behind a putative class action lawsuit accusing market leading light ice cream brand Halo Top of false and misleading representations will likely face an uphill battle to persuade a judge there is a case to be heard here, predict legal experts.
